2026 Schedule

In many organizations, IT is seen as a cost center or a behind-the-scenes support function.IT plays a critical role in driving business success, but too often, its value is misunderstood or under communicated across the organization. This session will explore how to flip that narrative by crafting an internal PR strategy that positions IT as a strategic enabler of business and user success. Attendees will walk away with actionable ideas to communicate the value of IT in clear, business-centric language that resonates with users across the enterprise. Learn how to align IT messaging with organizational goals and objectives, demonstrate impact through storytelling and metrics, and foster stronger partnerships.

Takeaway

Attendees will come away with a framework for IT messaging, tools to build an internal IT PR campaign, real world examples , and gain inspiration and insights on how to implement at your own organization.