HDI Conference & Expo is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Browse, filter, and select your list of sessions and activities. You can plan your schedule in advance and access it before and during the show via export or the conference app. This tool is provided for your convenience and does not guarantee admission to the sessions you select. Adding a session to your schedule does not register you for any preconference training or workshops.

Session 508: Using Design Thinking to Create an Amazing Customer Experience

Ben Brennan (Author, IT Director, Verizon Media Group)

Location: Panzacola F3/4

Date: Thursday, April 11

Time: 11:30am - 12:30pm

Pass Type: Conference and Expo Package, Executive Connections - Get your pass now!

Track: Customer Experience

Format: Session

Vault Recording: TBD

Audience Level: Intermediate/Advanced

"Design thinking" is more than just a buzzword. For leaders serious about next-level customer experience, applying design thinking principles the right way can open up the floodgate of ideas and bring creativity to your problem-solving process like never before.

Incredible customer experiences don't occur in nature; they must be designed. In this session, attendees will learn how leaders across the industry are using design thinking to create business-focused operations that prioritize customer experience. Be inspired by real stories from real companies you've actually heard of, explore the ideas that worked and the ideas that didn't, and leave with the confidence to apply these principles back home to completely transform the customer experience in such a way that everyone will take notice.

Presentation File