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Session 508: Using Design Thinking to Create an Amazing Customer Experience

Ben Brennan (Author, IT Director, Verizon Media Group)

Location: Panzacola F3/4

Date: Thursday, April 11

Time: 11:30am - 12:30pm

Pass Type: Conference and Expo Package, Executive Connections - Get your pass now!

Track: Customer Experience

Format: Session

Vault Recording: TBD

Audience Level: Intermediate/Advanced

"Design thinking" is more than just a buzzword. For leaders serious about next-level customer experience, applying design thinking principles the right way can open up the floodgate of ideas and bring creativity to your problem-solving process like never before.

Incredible customer experiences don't occur in nature; they must be designed. In this session, attendees will learn how leaders across the industry are using design thinking to create business-focused operations that prioritize customer experience. Be inspired by real stories from real companies you've actually heard of, explore the ideas that worked and the ideas that didn't, and leave with the confidence to apply these principles back home to completely transform the customer experience in such a way that everyone will take notice.