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Session 405: Why Surveys Stink, and Practical Ways to Fix Them

Andrew Gilliam (Associate Analyst , HDI)

Date: Thursday, April 23

Time: 10:15am - 11:15am

Pass Type: Premium Package, Standard Package - Get your pass now!

Track: Optimizing the Support Organization

Vault Recording: TBD

Audience Level: All

Most surveys stink, and they're wrecking the customer experience! If you can't articulate what makes a survey terrible, good luck developing a decent one. In this session, we'll dissect mediocre surveys from the wild, and we'll discuss how they make customers feel. We'll explore some techniques that can detract from the customer experience, along with strategies for developing surveys that customers love and managers can action. You'll walk away with a more critical eye towards surveys, so you can explain what works and what doesn't work for you.