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Closing General Session: The Fred Factor 2.0: New Ideas on How to Keep Delivering Extraordinary Results

Mark Sanborn (President , Sanborn & Associates)

Location: Sebastian Ballroom

Date: Friday, April 12

Time: 11:30am - 12:45pm

Pass Type: Conference and Expo Package, Executive Connections - Get your pass now!

Track: Keynote

Vault Recording: TBD

The Fred Factor, Mark Sanborn’s internationally best-selling book on customer service, has sold over 1.6 million copies. In Fred 2.0, Mark shares new stories, illustrations, and insights that you and your organization can use to create more customer loyalty, innovative products, services, and experiences, and to deliver the kind of profitable results that are so elusive to many.

Drawing from his work with top leaders and organizations, Mark will describe the why, what, and how of taking any job, product, or service up a notch. Learn how to replace money with imagination, build and keep better relationships, and rejuvenate purpose and passion to have more fun and greater success at work.